The Producer Dojo "No Middling Around" Mug
A Label With A Mission
In 2015 we created the Producer Dojo as a record label with a mission: to create the best producer community the world has ever seen by building on the fundamental truth that in the Arts: output is everything and that self-discipline is the key to becoming prolific. This lofty mission has united a beautiful tribe of talented artists who wake up every morning to make the best music of their lives.
Satan’s Drink
While wine drinking Christians suffered through the Dark Ages in Europe their Islamic counterparts were busy drinking coffee, inventing the numbering system and pioneering modern mathematics. This Black Cocaine that fuelled the Islamic Golden Age was known to Crusaders as ‘Satan’s Drink’ until they ambushed a Turkish military camp in 1600 and tried some of the coffee the Turks had left behind… After tasting it and feeling it’s effect the Europeans fell in love with coffee but were conflicted about it’s evil reputation.
Naysayers brought the black brew to Pope Clement VIII so he could officially declare the Devil’s Drink off limits to Christians, but the wise Pope decided to taste it for himself before pronouncing his judgement… Immediately enamoured, Pope Clement VIII exclaimed:
“Why, this Satan’s Drink is so delicious that it would be a pity to let the infidels have exclusive use of it!” and the world was forever changed… Is it a coincidence that the Renaissance of European culture occurred around the same time?
Make your decision over a fresh cup of coffee in your new Producer Dojo ‘No Middling Around’ mug.
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Handle The Heat
While coffee has a rich tradition in antiquity the Producer Dojo ‘No Middling Around’ Mug is built for the modern coffee drinker. To protect your precious Artist’s hands we use the same material that protects NASA’s Space Shuttles from burning up on re-entry to the Earth’s atmosphere, withstanding temperatures up to 3000 degrees Fahrenheit. Jet fuel can’t melt YOUR mug!
The Miracle Material
Neither metallic nor organic, but rated harder than steel on Moh’s Hardness Scale, this miracle material has protected humanity through the ages. You can find it in spark plugs, smart phones, fibre optics and now: your very own Producer Dojo ‘No Middling Around’ Mug! If it’s good enough for NASA, it’s good enough to protect your hands from even the scorching, fiery heat of Satan’s Drink.
No Middling Around
“No Middling Around” isn’t just a catch phrase, it’s a lifestyle. Originally coined by ill.Gates as a reminder that you don’t get things done by saying ‘maybe this mediocre idea could go somewhere in the middle?’ this iconic phrase has come to mean so much more… Whether you’re making decisions in the studio or in your life as a whole “No Middling Around” is a constant reminder not to settle for anything less than the best, that “maybe?” really means “NO” and that “FUCK YEAH!” is the only thing that gets a “Yes!”
When you drink your coffee out of the Producer Dojo ‘No Middling Around’ Mug you’re not just starting your day, you’re starting the rest of your life as part of the crew that are taking Satan’s Drink to the fucking MOON.
Get your 1st edition Producer Dojo ‘No Middling Around’ today while supplies last. It’s the only way to start a studio day.
